Marketing Challenges of Walker and Company Essay

Marketing Challenges of Walker and Company - Essay Example In addition, the company has scattered its business to the publication of several topics, which cost lots of time and money. Moreover, the multiplicity of topics was not productive; rather, it was putting the profit margin into grave jeopardy. Efforts, being made in the wrong direction due to inadequate strategic plan, kept the company away from turning into a multinational brand even it had been working in multiple disciplines. The new president called an urgent meeting of the board of directors and decided to cut short the expenses for keeping the ball of the publishing business rolling. It was also announced at the meeting that the list of topics being published through its platform must be shortened in order to broaden the concentration of limited material for the extension of the business ventures. Though it helped the company come out of problems, yet the destination appeared to be far from the present state of affairs. As a consultant of the company, it is my obligation to point out the weak areas of the company as well as indicate the aspects that could generate profit for the company, so that it could come out of financial embarrassments on the one hand, and could make sound progress with the passage of time on the other. The purpose of the present study includes the exploration of various business avenues and internal operational methodology in order to run the business affairs of the company on smooth track. I have worked on Ramsey’s profit plan for children book line, on the basis of financial measures including trend analysis, annual sales growth, profit percentage, average unit sales, return-on-assets, ROI and operating expenses in order to escape low-profit volume for the future years to come. I also intend to present some suggestions regarding the topics that are most important in market point of view. In addition, I strongly recommend the sorting out of the profit and loss volume o f every material, so that the most profitable items could be focused upon.